4 Steps to Become the Top Dog Within Your Niche
Contributed Post
Reaching the top dog spot of your niche is not something that’s going to come easy. It might actually be something that you’re not able to achieve. Due to the nature of the niche you’re in, the age of your business, and the competition around you. But, we don’t want to start this off by sounding too negative. We’re just trying to be real with the prospects that you’re most likely facing. However, that doesn’t mean that you shouldn’t have the aim of getting to the top spot of your niche.
The higher you aim, the more you’re going to be able to achieve. You truly don’t know what’s around the corner at any one time, and you can’t be sure that the business you’re creating, isn’t about to revolutionize the industry that you’re in. But we know that so many entrepreneurs don’t think this way, they’re money and power driven (whether that means getting to the top or not). So, for all of you who are making business moves at the minute that are based around making money, we want to change your view point slightly, and show you how to work your way to being the top dog of your niche.
Don’t Be A Sheep
This is the biggest pointer that we can give you, because we know how easy it is to fall into the trap of actually becoming a sheep, even when you don’t intend to. Because what you might be doing without realizing, is taking inspiration from the businesses you see around you, and then using it for your own business. But when you use it for your own business, it might be that you’ve done exactly what they’ve done, but just slapped your brand name on it. This creates the big problem of having too many brands that are doing exactly the same as the one before them, and the crowd is always going to go with the most popular brand.
So then you have this knock on effect of customers going to a particular brand and leaving the other brands to get the scraps. Whereas, if you simply pull yourself away from the grain, and focus on creating a unique brand to begin with, you’re doing better than most. To create a unique brand, we simply think you have to be bright, bold, and interesting. Stand out by literally using bright colors, a happy vibe, and advertising on social media and podcasts to promote that. Once you’ve nailed that, you can then focus on offering unique products or services. Or at least putting your own little twist on them so that you don’t look like what everyone else is trying to do!
RELATED: How to Build Your Personal Brand on Instagram (& Grow Your Account)
Understand Powerful Marketing Methods
Powerful marketing methods is one of the only ways that you’re truly going to be able to get that top dog spot in the niche you’re in. So many businesses grow ten-fold due to one key marketing campaign that they run. When coupled with a sales push as well, a business can totally be transformed. So, it’s about understanding what marketing methods are going to work when used right, and which ones you should always be running. One of them in our opinion, is SEO. Considering there is such a battle at the moment to gain a strong online presence, and more and more people are turning on their phones or computers to shop.
A solid SEO campaign should always be running at all times; SeoExplode is just one company who can help you to ensure that you have a working SEO campaign on the go. Working collaboratively with a company to make sure that your marketing methods are working is so important, so ensure you’re building strong connections with the companies you’re outsourcing to. Using social media marketing is still a strong tool in working your way up to the top. You should think about paying celebrities and influencers to market your products or services for you, as it’s a sure fire way to boost your customer retention, and following. The more you market your company, the further you’re going to go, but ensuring that all of your marketing campaigns are professional, interesting, and beneficial to your customers, is the way forward in terms of allowing marketing to grow your business.
Find Flaws In Those At The Top
Another great tip if you’re looking to stand out from the crowd a little bit, and become a crowd pleaser. Every single business is going to have their flaws that they need to work on, and it doesn’t matter how high up you go, those flaws are still going to be there. So, one thing you could do, is find the flaws within the businesses you’re trying to compete against, the ones much higher than you. The best way to do this is to check out customer reviews, and we can guarantee that most of the negative ones will be in regards to customer service, quality of the product or service, or the durability. Collect data, and figure out how you can use criticism that isn’t even yours, constructively to make sure that you’re delivering the best service. You should also ask your own customers for reviews of your own company, and then work on those. If you’re always looking to work consecutively on criticism, then you’re going to keep going up and up!
Be The Bright & Energized Business
A final tip from us, because we can’t help but feel like this is something that so many businesses are missing out on at the minute. For those of you in the niche of hospitality, food, or marketing, it might be easier for you to be bright and bold, compared to those in the steel pipe manufacturing business. But in our opinion, no matter what the niche is that you’re going for, you should think about being bright, and being energized. This can be shown through the brand you build and the marketing campaigns you run, but don’t be afraid to be a loud business, rather than a dull one that doesn’t really stand out.
What are some tips that you have to become the top dog of your niche? Let me know in the comments!
Until next time ASSASSINS. . . Stay Disciplined!
Let’s be friends!
Follow me on Instagram @MissAshleyAllison Twitter @MsAshleyAllison and Pinterest @MsAshleyAllison.
