Why You Should Seriously Focus on Building An Email List
Building an email list is a crucial part to any business, brand or community. Oftentimes, a lot of us (me included) put it off thinking we don’t necessarily need it. I was sadly mistaken when I realized that most of my engagement and sales were in fact coming from my email community. So here’s why you should focus on building your email list.
Direct Contact
With an email list, you’ll have direct contact to your community. Too many times, we rely on social media to interact and engage with our audience. We forget the crucial part that we do not own any of our social media profiles. What would happen if one day, your social media accounts shut down for good? How would you engage with your audience?
You Have Complete Control
Aside from your website (which I hope is hosted on your own domain), your email list is the only other thing you have complete control over. As I mentioned earlier, you don’t own your social media accounts. So if the algorithm changes and only 2 people see your posts, at least you’ll be able to directly engage with your community via email!
Higher Conversion Rate
Your email list is more likely to buy from you than someone on social media; this is due to their mindset. While on Instagram, you’re more than likely scrolling for entertainment purposes. It’s a high chance that you’re not on there looking to make any big purchases. However, while checking emails your mindset changes as marketing/purchases is what’s expected. Additionally, once someone gives you their email address, they’ve put some trust in you. A lot of people view their inbox as sacred, so voluntarily receiving their email address is HUGE!
I truly believe that everyone should have an email list when you’re growing a community. It’s the easiest way to keep in contact, you have complete control and are more likely to convert to sales. Do you have an email list yet? Or questions about building your own email list? Let me know your feedback in the comments!
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